HOME

In 1988, Amnesty International invited Reebok to be the sponsor of its Human Rights Now! World Tour. That tour, which featured artists Peter Gabriel, Bruce Springsteen, Sting, Tracy Chapman, and Youssou N'Dour, carried messages of freedom and justice to millions of people in 23 cities on four continents. That experience inspired us to place human rights at the center of our corporate culture. That same year, we established the REEBOK HUMAN RIGHTS AWARD program. Since then, we have become a leader in incorporating human rights into OUR BUSINESS PRACTICES and making it an integral part of our corporate identity.

> REEBOK HUMAN RIGHTS MILESTONES