What kind of information do we collect?
Reebok collects personal information when you open an account, submit orders or purchase merchandise from the Website, or otherwise provide information to participate in the services and offerings on the Website. On such occasions, the personal information collected by or on behalf of Reebok may include, without limitation: your name, e-mail address, date of birth, billing address, shipping address, postcode, telephone number, mobile phone number, credit card information, debit card and related information, information concerning your interests, and other demographic information, as applicable. We may also ask some additional optional questions to help us better serve you. Please note that when you make a purchase from any of the Websites, we may need to contact you via phone, postal mail or e-mail if we have questions regarding your order.
To customise our response to your preferences with your consent, Reebok may ask you for personal information, such as your name, address, date of birth, gender, e-mail address, telephone number, mobile phone number and similar information. We do this, for instance, when you establish a user profile or account, register for contests and promotions, submit requests to Reebok customer service, respond to communications from Reebok and for other services that require registration or subscription. When you establish a user profile, we may also request optional information from you regarding certain user preferences and similar information. In addition, personal information is collected in certain portions of the Websites in which visitors specifically and knowingly provide such information along with content submissions, community postings (e.g., chat or bulletin boards), suggestions, surveys, polls or voting.
Reebok may also collect personal information from you about a third party to carry out services relating to you or that third party at your request. For instance, you may provide us with personal information about a third party when you request that we ship an order to a third party or to send an e-mail or e-postcard to a third party. That information will only be used for the specific purpose of responding to your request, such as delivering the e-postcard or to process and ship the order and confirm shipment.
Non-Personal and Aggregate Data
We may also use a third-party service provider to help us optimise the products and services we offer through the Websites. That third party may place web beacons or data tags on the Websites and/or a cookie on your computer to facilitate collection of information on use of the Websites each time you visit the Website ("Session Data"). If, at any time you do not wish to allow your Session Data to be aggregated and analysed by that third party, you may visit the following web page and utilise the opt-out mechanism found there. This opt-out mechanism is only applicable to cookies placed on your computer by that third party.
A "cookie" is a small string of information that the website that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the Websites and that information helps us to understand your preferences and improve your website experience. Cookies are also used to remember user information such as your user name and password.
You can turn off all cookies if you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you must adjust your browser settings. Please note than when you set your computer to reject cookies, the settings may limit the functionality of the website you visit and it is possible that you will not have access to some of the features on the website.
Use of Visitors' Information
Business Uses - Reebok uses the personal information that you provide to: (i) establish user profiles and accounts and store user preferences; (ii) administer and fulfil contests, promotions, surveys or other site features (for instance to deliver a prize you may have won in a contest); (iii) provide you with the products or services that you have ordered or requested; (iv) process and ship orders; (v) send order and shipping confirmations; (vi) provide customer service; (vii) process returns or exchanges; and (viii) protect you, and us, against error and fraud; (ix) keep records of returns and exchanges; and (x) as needed to investigate or enforce legal rights and obligations:
In addition, if you have opted-in to receive communications, including e-mails and/or SMS messages from Reebok we will use personal information provided by you to customise advertising and content we present to you, and to send you information and materials, including, without limitation, via e-mail or SMS messages about products, offers and news we think could interest you. This information may relate to products, offers and news of Reebok or its licensees or carefully selected commercial partners.
Reebok requires that these third-party providers to employ a comparable level of protection for personal consumer information. Further, Reebok only provides these third-party providers with the personal information necessary to perform their designated functions and services for us. You may be asked on certain areas our Websites whether you wish to receive information from third parties and, upon your consent, Reebok and/or those third parties may use the personal information you provide to contact you consistent with the consent that you provided as permitted by applicable law.
Required Disclosures - We may share personal information you provide to us with a third party if we are required by law to disclose that personal information. For example, we may be required to disclose personal information to respond to a subpoena, court order or other legal process, including any administrative proceeding, or in connection with an investigation. We may also disclose this information in response to a law enforcement agency's request or as otherwise required or permitted by law when the information is relevant to investigating a violation of law or to address an emergency that threatens an individual's life, health or security.
Non-Personal Information - We may use non-personal information to analyse visits to the Websites and learn about the interests of our visitors in aggregate and to better understand your interests and needs, so we can improve our products and services and deliver to you the type of content, features and promotions in which you are most interested. We may share non-personal, aggregate data with our marketing partners or other third parties for research and marketing purposes.
We may on occasion combine information we received on or through the Websites with information obtained from other sources and outside records to enable us to update and correct the information contained in our database.
Who Manages Visitors' Information
Protection of Visitors' Information
Reebok takes administrative, technical and physical precautions to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction and requires its third-party service providers to do the same.
You can help us by also taking precautions to protect your personal data when you are on the Internet by changing your passwords often, using a combination of letters and numbers, and making sure you use a secure web browser.
For Brazil only, Reebok does not knowing collect personal information from children under 16. If a child under age 16 submits personal information to Reebok and we learn that the personal information is the information of a child under 16, we will attempt to delete that information as soon as possible.
Except as stated above for the specific countries identified, Reebok does not knowingly collect personal information from anyone under the age of 18. If you are under the age of 18 and in a country that prohibits the collection of personal data from persons under the age of 18, you should not provide any personal information to us and you should use the Websites only with the involvement or a parent or guardian.
Right of Access
You have a right to access your personal information. You may exercise this right by visiting the "My Account" section of the website. From this link, you can view, challenge, modify or delete your personal information from our database. Please note that Reebok reserves the right to retain personal information relating to you reasonably necessary to document its business activities or as needed for required disclosures.
Choices You Have
If you would like to be on our e-mail list, you will be provided with the opportunity to designate your preference on the Website. You will also have the opportunity to "opt-in" to join our mailing list to receive catalogues and related materials through the mail. In addition, if you provide your mobile phone number and would like to receive text messages and/or SMS messages from us, you will have the opportunity to "opt-in" to receive those communications.
If you want to opt-out of having your personal information shared with our affiliates please visit the "My Account" section of the Websites, or send a letter to Reebok at:
Reebok International Headquarters
Digital Marketing Department
1895 JW Foster Blvd
Canton, MA 02021
You also will have the opportunity to opt-out of receiving future e-mail communications by clicking on an "unsubscribe" hyperlink contained in promotional, commercial e-mails we send to you.
Please note that unless you cancel your registration, you will not be able to opt-out of receiving all types of communications, such as service announcements and administrative messages, as these types of communications are a necessary part of your account and use of the Websites.
Cancellation of Registration
Changes to the Policy
How you can contact us
Attn: Digital Marketing
1895 J.W Foster Blvd.
Canton, MA 02021
Last Updated 31 March 2008