Reebok’s Pump technology is exactly that – a pump- a small inflation device located on the tongue of the shoe that pumps air into carefully placed chambers around the contours of the foot for a custom fit.
Originally created by Reebok’s engineers using a rubber bulb from a blood pressure monitor, an air release valve from a bike tire and an IV bag, several engineering tweaks later and the soon-to-be-infamous basketball shaped Pump ball landed on the tongue of the shoe.
The Pump technology was developed in acknowledgement of the fact that everyone is different in shape, size, and performance. With the Pump, everyone could wear trainers that fit them correctly.
At the time of launch in November of 1989, the Pump technology was a complete breakthrough in athletic and fitness footwear design. Originally planned to be released in the spring of 1990, the demand for the first Pump shoe was so high that it was pushed up to the winter of 1989 so it could be introduced during the basketball season. By the end of that year, roughly 50,000 pairs of Pump shoes had flown off the shelves.
Throughout the years, this technology has been used in basketball shoes, running shoes, training shoes, aerobic shoes, and more. Key franchises featuring the Pump technology include the classic InstaPump Fury retro runners
and the ZPump running shoes
. With each sport come different uses for the Pump and air chamber system. The Double Pump design surrounds the entire foot with the combination of a foot-bed air chamber and a full-foot air chamber, providing a completely customized fit that provides ideal support for basketball players. For runners, the Arch Air Chamber offers customized support in the instep, the specific area of the foot that needs the most support during runs.