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This energy is where it's at. Reebok UNLOCKED turns it up for those who never stop doing. You kick it hard with style and fitness. Now get rewarded for it with a loyalty program that gets you. You deserve it.


Create an account to earn points for every online or in-store Reebok purchase and interaction. The more you interact, the more points you earn. Pro tip: Stay logged in to maximize your gains.


Your points determine your level, each of which comes with exclusive perks. Earn more points to unlock higher levels and build your game.



Sign up for free to get perks for things you already do. It's time to go after greatness.


How do I become a Reebok UNLOCKED member?
You can join now for free or in-store with the help of a Reebok team member and complete your Reebok UNLOCKED profile online.
Which Reebok stores are participating? 
Reebok UNLOCKED is available in all Reebok FitHub stores and Reebok Factory Outlets. 
Will I get a loyalty card? 
No, there is no physical loyalty card for Reebok UNLOCKED. When shopping online, you should log into your account. When shopping in-store, identify yourself as a member by sharing your email address at checkout or by pulling up your Member ID or Unlocked Pass on your phone. You can access your Member ID or Unlocked Pass by logging into your Reebok UNLOCKED account on through a mobile device. 
What is the minimum age to participate? 
Due to data laws, you must be 13 years of age or older to become a member. 
Why should I join Reebok UNLOCKED? 
Membership gives you access to the best of Reebok. You can unlock free exclusive perks such as free shipping and returns on all orders, a birthday gift, exclusive discounts and rewards, early access to products, fitness experiences and more. It’s free to join and you get the premium customer treatment.
How many levels does Reebok UNLOCKED have?
There are a total of four levels: 
  • Level 1 – Member: 0 – 999 points
  • Level 2 – Insider: 1,000 – 2,999 points
  • Level 3 – Premier: 3,000 – 5,999 points
  • Level 4 – Full Access: 6000+ points
How are the levels determined?
You earn points with each purchase and interaction. The more points you earn, the higher the level you unlock. If items from a purchase are returned, points are deducted from your account and you may go down a level. 
How do I earn points?
You can earn points through purchases and interactions. Make sure you are logged into your Reebok UNLOCKED account when shopping on When shopping in-store, identify yourself as a member by sharing your email address at checkout or pulling up your Member ID or Unlocked Pass by logging into your Reebok UNLOCKED account on through your mobile device.
You can earn points four main ways:
  • Create your account: +50 points
  • Complete your profile: +60 points
  • Make an online or in-store purchase: +10 points for every $1 spent
  • Rate and review a product (limited to 10/year): +100 points
If items from a purchase are returned, points are deducted from your account.
How long will it take for me to see my points in my account?
It can take up to 2-3 days for points to be added to your account.
Is there a limit to the number of points I can accumulate?
There is no limit to how many points you can earn. However, the highest level you can reach is Level 4: Full Access.
How do I check my current level and points total?
Find your current points balance and status level by logging into and checking your account. You will also receive emails when you move up a level.
Can I earn points on Reebok purchases in different countries? 
At this time, Reebok UNLOCKED members can only earn points on purchases made in the country in which they signed up for the program.
Is it possible to lose points?
When you return an item, the points earned on that item from a purchase will be deducted from your account. As a result, you may move down a level if your total points after the return falls below the threshold of your current level.
Can my points expire? 
Unlocked points will remain valid for 12 months. This period will always finish at the end of the month. If a member earned points on June 9, 2019, they would expire on June 30, 2020, unless Reebok explicitly states otherwise. Points are not transferable between members. Points have no cash value and cannot be exchanged for cash.
I didn’t receive my points or I think my points are incorrect. What do I do?
For points to be correctly allocated to your Reebok UNLOCKED account, you must be signed in when making purchases and completing interactions online. If you’re making an in-store purchase, you must identify yourself as a member by sharing your email address or showing your Member ID/Unlocked Pass at checkout. If you have not received the points within 2-3 days of making a purchase, contact a Reebok Customer Service agent via Customer Care.
Can I transfer points to my friends?
Currently, it is not possible to transfer points. You can encourage your friends to join Reebok UNLOCKED by telling them about the perks of this free loyalty program.
What types of rewards do I receive as a Reebok UNLOCKED member?  
All members receive member-exclusive perks such as early access to product drops, access to member-exclusive products, early access to sales and access to special bonus points events. Once you level up to Level 2: Insider, you unlock exclusive rewards from our partners delivered to your inbox each month. As you work your way up to Level 4: Full Access, you unlock even more free gifts, trials and experiences from our partners, including one free year of adidas Runtastic Premium.
My reward or promo code is not working, how can I get another one?
Please reach out to a Reebok Customer Service agent via Customer Care if your promo code is not working and they will send you a new one.
I changed my email address. How can I transfer my account and points to the new one?
Please contact a Reebok Customer Service agent via Customer Care. If you close your account and re-open it with the same email address less than one year after deleting it your points will unfortunately no longer exist. Once an account is deleted, all accumulated points are deleted.