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Music / January 2017
Danielle Rines, Global Newsroom

Holding Court with Kendrick Lamar

There are those who lead and those who follow. For Grammy-winning rapper, Kendrick Lamar, the latter was never an option.

Lamar has worked tirelessly for everything he’s earned and has persevered. Life didn’t hand him success, he fought to break barriers, overcome stereotypes and ignored those who have told him he wouldn’t make it.

“Somebody who can fail and then get back up and do it again no matter what the naysayers are saying, no matter what the people around them are saying,” he says. “They give it all they got. That’s a true champ.”

As a product of his background Lamar used his passions to motivate him to become the person he is today.

“I just felt like that was always the goal to put the pressure on myself to reach a certain level of success and the shoe represents that. Period.”

Reebok’s most recent Classic’s Club C line continues to be worn by the frontrunners who continue to work to reach their highest potential and hold court in their respective fields. Lamar is now considered one of the music industry’s leading men, top of his craft and an icon of style. But it took commitment to get there.

“I always held myself on a high pedestal to be a champion you know, whether I was an inch close or half a mile or a yard,” he says.

There’s something to pushing yourself further than you ever thought possible to reach another level of success. While Reebok’s Club C can now be found in the trend spotlight on runways and in festivals, Lamar is now also center stage at the Grammys and touring the world.

He continues to inspire people to act on their dreams and their passions to drive them to where they want to be. It’s about earning your spot and having the confidence in your own potential.

“Everybody wants to glorify the person that actually got the trophy you have to be willing to do it if the trophy wasn’t in your hands anyways,” says Lamar.  

Music / January 2017
Danielle Rines, Global Newsroom