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Experts / July 2018
Danielle Rines, Global Newsroom

Jen Ator Encourages Women to Embrace Fitness

As an accomplished author and fitness journalist, Jen Ator is using her writing to change the way women think about fitness.

“A lot of women look at fitness and dieting as a means to an end,” she says.

Ator’s latest book, The Fitness Fix, is re-writing the rules and motivating women to feel empowered to ingrain working out into their lives.

“When I have a steady plan or a goal that I’m working towards, that helps in every facet of my life,” says Ator. “I have more energy, I’m more balanced, for me, I feel strongest when I’m working through the process of doing something really challenging.”

Ator is hoping to start a healthy conversation among women by giving them the tools to tune out the negativity and a realistic guide to start embracing fitness in their lives. 

“It’s not about being perfect or having this rigid strict mentality of how you approach fitness, it’s making it part of your life and finding a way to realize you’re better with it.”

How has Ator's story inspired you? Tweet @ReebokWomen and tell us!

Experts / July 2018
Danielle Rines, Global Newsroom