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Style / October 2018
Danielle Rines, Global Newsroom

Why Kirk Tilton Believes the ‘90s was the Golden Era

Kirk Tilton is keeping the ‘90s alive in a post-internet fashion landscape. As founder of streetwear brand and vintage boutique, For All To Envy, Tilton has been bringing the ‘90s back with his curated vintage apparel.

Having grown up in the ‘90s, Tilton gets nostalgic thinking back to a time when singular, individual style was king and social media wasn’t even an idea yet.

“You actually had to work to get music, and work to learn about stuff. Now it's all at your fingertips,” he says. “I think it gave you a little, but you had to work for it, so it produced some of the best clothing, music, lifestyles, whatever. I always consider the 90s my favorite era.” 

For Tilton, starting For All To Envy was his way of creating an homage to the last era of individuality, and an opportunity for others to celebrate the ‘90s through style in a unique way. He never allowed those who tried to deter him from achieving success keep him down. Tilton was ahead of the game and knew what he was doing.

“Well, vintage in itself is a trend, what I do. Ten plus years ago, everyone looked at me crazy selling old t-shirts or used t-shirts or yada, yada, yada. Now, it's one of the biggest businesses out there.”  

From vintage tees to hats and jackets the shop Tilton has created is like walking into a time capsule—yet trendy and still relevant today.

“Everything was made quality back then… It feels like fast fashion versus back in the day, there was a little more time and thought put into it… You had to kind of seek it, go find out about it, and it made it more special.”

As part of Reebok Classics’s Aztrek: 90s Re-Run program, Tilton curated a one-of-a-kind capsule collection of rare vintage ‘90s and ‘90s-inspired Reebok items, all inspired by Reebok Classic’s Aztrek silhouette. The program was created to give those who have chosen to take a bold and different path in their lives a platform to express their creativity. These are one-of-one collections born from a one-of-one shoe design. In addition to Jay Versace, the group includes other ‘90s kids like creative consultant Jordan Page, Creative Director of Frankie Collective Sara Gourlay, and collectors and curators Josh Matthews & Angie Chavez.

“To me the ‘90s is the Golden Era of streetwear and art. I think the ‘90s was inspiration to everything we see nowadays with fashion, music and art,” says Tilton. 

The Aztrek originally launched in 1993. As an innovative off-road runner ahead of its time, it was instantly considered a pioneer in the space. Now, the unique design is being brought back for those looking to express themselves through style.

“I curated the collection to be minimal and clean with a sense of the rugged outdoors. I think the sneakers should be the focus and didn’t want to use too many crazy prints and colors that would overshadow the sneakers.” 

Just as the Aztrek was a silhouette before its time, these one-of-a-kind collections are daring representations of style. That’s why Reebok Classic is giving the opportunity to a few lucky people to actually win each of these five unique collections, and a rare chance to be part of the Aztrek story.

Tilton says that simplicity is key and not overcomplicating a look can actually make you stand out more. Understated is a statement in itself. 

“Less is more would be something where you don't have to overdo it. You don't have to throw everything on one piece. You can kind of strip it down. Classics are always going to be classic. That's a no brainer, so when in doubt go classic. Go simple. ‘Keep it simple, stupid’ is that saying. I think if, when in doubt, keep it simple. Keep it classic.”

For more on the Aztrek and to enter to win Kirk Tilton’s collection click here

Style / October 2018
Danielle Rines, Global Newsroom