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Style / October 2019
Danielle Rines, Reebok

Reebok Instapump Fury BOOST Makes History

The Instapump Fury BOOST™ is the first-ever Reebok release to incorporate adidas’s ground-breaking BOOST™ technology. It’s exclusive, innovative and it’s dropping in three different colorways.

The Reebok Instapump Fury is one of the most advanced running shoes ever designed. Not only was the technology groundbreaking, but the shoe itself has become an icon and a coveted silhouette among collectors, sneakerheads, fashion designers, and beyond. After the historic release of THE PUMP technology in the late ‘80s, the Instapump Fury came soon after in 1994 and changed the way sneakers could function. It became a cultural sensation and one of Reebok’s most ambitious, loudest, and most radical shoes to date.
For Steven Smith, the original designer of the Instapump Fury, the modern and minimalist design of the shoe changed the game—for good.
“When the Instapump Fury launched, it was a technological tour de force with aerospace and medical device tech integrated into footwear,” he says. “It was truly the first of its kind. It looked like nothing else when it came out and today still looks like it is from the future. It makes me proud to have built the future. There is still nothing else like it today and it continues to inform aesthetics and constructions from every brand. Many have copied, but none have equaled what we achieved.”
The legacy of innovation surrounding this sneaker is incomparable. Now, to continue that legacy and mark the 25th anniversary of the Reebok Instapump Fury, Reebok has taken two of the greatest advances in sneaker technology and put them together for the first time. Reebok and adidas are celebrating Reebok’s groundbreaking Instapump technology with adidas’s revolutionary Boost™cushioning technology to create the new Instapump Fury Boost™.
Smith says it’s great to see that the hunger for innovation still exists, and the celebration of these two technologies shows experimentation at its best.
“Instapump Fury Boost™ is exactly something we would have tried back in 1994 if we had the technology,” he says. “We were always experimenting to find the best cushioning system possible. It is great to build a hybrid of the best of the technology from both brands.”
A running shoe like no other, the Instapump Fury Boost™ combines Reebok’s revolutionary Instapump custom-fit upper with the energy of adidas’s Boost™ midsole cushioning. The sneaker will be released in three different packs, the first being the Instapump Fury Boost™ Prototype followed by Instapump Fury Boost™ OG Meets OG and Instapump Fury Boost™ Black & White.
Boost™ is adidas’s pinnacle performance technology. Developed in partnership with chemical giant BASF, its 2013 release reinvented the sneaker midsole by replacing traditional sheets of foam and rubber with a fusion of tiny thermoplastic polyurethane (TPU) pellets. These polymer units retain their cushioning properties consistently cover time, storing and releasing energy to deliver unparalleled rebound, durability, and foot stability. 
The first release of the Instapump Fury Boost™ Prototype is especially meaningful for Smith because it is an homage to his role in the design, as it will be released in the original colorway of his ‘pullover’ Instapump Fury production sample—a classic white, royal blue, and solar orange Fury combination that was never released for sale. Smith’s pullover sample was a pivotal moment in the Instapump Fury’s daring development. Made from scrap tennis shoe paneling, the raw prototype proved that the Instapump Fury’s unconventional upper could be successfully manufactured.
“The colorway of the test pullovers was a combination of the first of the new materials we were researching for how to construct the Instapump Fury. It is a new colorway from the past that celebrates the pathway to the final product. So much fun to see it come to light.”
As a leader of innovative design, Smith says disruptive design is crucial. The Instapump Fury Boost™ is pushing past the limits in celebration of the shoe’s legacy and adidas’s Boost™ technology.
“Disruptive ideas are always needed to move creation to a new place. Every now and then, something needs to done to push product into the future. The Instapump Fury Boost™ is a great hybrid of a futuristic design merged with the best cushioning in the industry.”
Style / October 2019
Danielle Rines, Reebok