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Experts / April 2021
Julie Bensman, Reebok Editorial

Cannabis for Your Feet (and Your Health)

Reebok celebrates the wellness industry’s secret weapon with a new shoe drop.

If you still associate cannabis with the hippie 4/20 stoner trope of yesteryear, it’s time to take another look. The modern cannabis user is, well, just that. A recent study of 10,000 consumers shows a young, educated professional who incorporates cannabis into their life for a number of reasons: as a substitute for antidepressants, a replacement for alcohol and as part of a thoughtful health and wellness lifestyle.
 
By now, most of us know the difference between CBD and THC, but just in case, here’s a recap: The cannabis plant contains cannabinoids, one of which is a psychoactive compound known as THC and another that’s a non-psychoactive compound called CBD. In other words, THC makes you feel “high,” while CBD doesn’t.
 
When it comes to health and wellness, both compounds have their place, but CBD is the only one that’s legal in all fifty U.S. states. In 2017, the World Health Organization (WHO) labeled it as having no public health risk or abuse potential — and then came the Great CBD Rush of 2018 (we made that up, but if you’ve ever been served an ad on social media, chances are at least one of them have been for some CBD-focused product).
 
But how does CBD actually help our health and wellness goals? Read on to navigate the brave new world where cannabis meets wellness.
 
 

FOR YOUR BODY

According to a Gallup poll last year, 14% of Americans say they use CBD products, with users saying it helps relieve pain (40%), insomnia (11%) and arthritis (8%). But not all CBD is created equal. It’s important to look for “full-spectrum” CBD because it contains all forms of cannabinoid available in the plant and is considered to be the most effective (without making you high).
 
“It’s the best natural way I’ve found to lessen some of life’s bad so you can spend more time living the good,” says Drew Todd, co-founder of CBD company Feals. “Unlike traditional pharmacology, which is typically used to treat specific ailments, CBD can be used more broadly to contribute to a better state of physical, mental, and emotional well-being.”
 
Todd says he discovered CBD three years ago as a way to manage daily stress without the pills. Shortly after the launch of his company, though, his personal life began to “fall apart.” “For the first time, I was having a hard time getting out of bed,” he says. “CBD became the health lifeline that helped me through it. Today, I continue to use it to manage aches and pains from my new cycling hobby, and to help me get a better night’s rest.”
 
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FOR YOUR MIND

In addition to helping muscle recovery and aiding in workouts (like helping to settle deeper into your yoga practice), CBD has been shown to help ease symptoms associated with anxiety and depression. Along with diet, exercise and sleep, it can act as yet another tool in one’s wellness arsenal. “I start most mornings with a cup of coffee mixed with 60 milligrams of CBD,” says Todd. “The combo let me maintain my morning energy without the dreaded jitters and caffeine-fueled anxiety.”
 
At night, Todd says he takes a stronger dose of CBD 20-30 minutes before bed: “It keeps me sound asleep and I don’t feel groggy the next morning.”
 
With regards to dosing, start off on the lowest recommended dosage and level up from there, if necessary. CBD affects everyone differently, so dosage strength and benefits are unique to each person. “Generally speaking, CBD has a calming effect, but lower dosages may help provide clarity and focus, while higher dosages tend to sedate,” Todd says.
 
Sy Woolstenhulme, Designer 1 footwear at Reebok, uses cannabis to heighten his focus on the present. Rather than taking it regularly, he keeps it nearby to take on an as-needed basis. “It helps me to overcome some of the mental and emotional barriers I tend to hold onto,” he says. “I can calm down, be with myself and let my brain relax. That kind of state is really restorative and edifying for me. CBD makes that little bit of constant anxiety just melt away.”
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FOR YOUR FEET

Another natural pain solution that will never go out of style? Walking. Which leads us to the cannabis-inspired footwear coming soon to a virtual shelf near you: Introducing Morning Sessions.
 
“This shoe focuses on the little blissful moments of someone’s day,” says Woolstenhulme. “We leaned into the feeling of a warm summer morning, when you might go on a hike early and maybe smoke a joint before. This shoe is less overtly ‘stoner’ and more about feeling lighthearted and invigorated.”
 
Cannabis culture of the past had a tendency to focus on overused tropes. But the holistic and healthful side of the cannabis community feels much more modern. In the last decade, it’s grown into something that represents joy and wellness. And the Reebok design team has perfectly captured that in the Morning Sessions shoe.
 
Think of leather drenched in the gradient of a morning sunrise: yellows and soft blues that almost look white from a distance. A green suede side stripe and heel tab add an interesting texture while giving a cheeky nod to the cannabis flower.
 
“I just love how there are so many different colors, yet they all fit so well together,” says Woolstenhulme. “I feel like sunsets get all the glory sometimes. But sunrises have their own unique beauty, too.”
Experts / April 2021
Julie Bensman, Reebok Editorial